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The 101 Dumbest Moments in Business In a perfect world a list like this would not exist In a perfect world businesses would be run with the utmost integrity and competence But ours is alas an imperfect world and if we must live in one where Enron Geraldo Rivera and Cottonelle Fresh Rollwipes exist the least we can do is catalog the absurdities By Tim Carvell Adam Horowitz Thomas Mucha April 2002 Issue 1 Houston We Have a Problem Part 1 Enron states billions of dollars in extra revenue through aggressive accounting and complicated off-the-books partnerships managed by its own executives all the while ignoring warnings from its employees and enriching its top executives at the expense of its investors and workforce And it assumes none of this will ever come to light 2 A dozen Burger King marketing execs suffer first- and second-degree burns while walking over hot coals as part of a team-building retreat in October One of the injured a VP for product marketing aptly named Dana Frydman tries to put a positive spin on having her feet flame-broiled like so much ground chuck It made you feel a sense of empowerment and that you can accomplish anything she tells the Miami Herald 3 Banana Republic co-founders Mel and Patricia Ziegler start ZoZa an athletic formalwear retailer in late 2000 Mel says he expects sales to reach 1 billion within seven years Gary Rieschel of Softbank Venture Capital invests 165 million telling BusinessWeek If you have guts and you have capital how can you not be optimistic about the consumer market Heres how ZoZas designers revamp its spring 2001 line intentionally making their dresses two sizes smaller than labeled Even the svelte are outraged and ZoZas merchandise return rate soars to 80 percent The company shuts down in May 2001 proving that if the dress doesnt fit you must uh quit 4 Sept 11 Inc Rampant Greed Division Gas stations nationwide exploit
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