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Word Count: 260
Thomas Hines essay Whats in a Package deals with packages that not only contain our products but also the way we package ourselves as people and how it varies around the world It brings to light that over time our national shopping experience has become a place filled with endless array of packaging every time you walk into a market Hines points out that you will not find any place so visually concentrated in the world Hines also describes how in modern markets nearly all of the selling is done without people P110 Hines reveals that the products on our supermarkets shelves are not the only things that are being packaged He demonstrates that people through things their resumes actually package themselves for specific opportunities in order to appear as the most desirable option for a particular opportunity Hines points out even political candidates put their platforms into packages to seem safe and appealing to the voter Hines elaborates upon how the nature of packaging is in itself competitive the final decision between competing factors from products to people is often which item has the best packaging Hines explains how influential packaging exists in international countries as well as our own Many countries often reflect their culture and preferences into their packages therefore differences exist between different countries packages Hines mentions that where a concept for a package may be considered ideal and efficient in one country may be considered ineffective and tacky packaging in another
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