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Introduction In todays business world often companies simply cannot stay domestic and expect to maintain and increase their markets Organizations must decide if it is beneficial to go international then define its international marketing policies and objectives to create an effective promotional campaign Global companies that offer superior products for lower prices can threaten a domestic companys market This is often a force that attracts companies to enter the global marketplace The need for more customers often persuades a company that they must start to market their product internationally Motorolas Product Weighing in less than four ounces the Motorola E04a when fully charged offers up to 25 hours talk and 30 hours standby time E04a is made of a soft sound-absorbing elastomer material reducing distortions resulting in crisp sound quality Motorolas latest innovation gives easy intuitive access to all controls and features audible status indicators The earpiece and microphone boom fit behind either ear for a comfortable secure fit The earpiece also features soft ergonomic gel tip channels sound directly into ones ear for better reception This improves ones ability to hear conversations even in noisy environments For clear discussion the E04a headset has a boom-style noise-canceling microphone producing clear digital quality sound One of the benefits of bringing Motorolas new product to Sweden is that large target market Teenagers want the newest cell phone device to impress their friends businessmen will enjoy the benefits of Motorolas features and anyone who wants to connect with family and friends will use this new product Cell phones are already a way of life for most of the population of Sweden They are a country that will appreciate and make good use of the benefits of the EO4 One of the risks of bringing Motorolas new product to Sweden is that politically speaking Sweden might not want the United States to compete with their own companies Sweden
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