scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,231
From dazzling new make-up lines to sleek new clothing styles many magazines for young women present the glamour of being young and beautiful Each page flaunts life as a pursuit of pleasure and happiness However reality suggests that life is not solely based on beauty and bliss So how would an advertiser introduce an aspect of reality that conflicts with the beauty of life Published in Lucky magazine an advertisement supporting no smoking by the American Legacy Foundation uses the stark black and white photo and farewell messages of a devastated aging woman suffering from emphysema to connect with the audience and to alter the conception that young women may have of smoking Lucky magazine is targeted to young women between the ages of eighteen and twenty- five It includes tips for fashion and make-up and the highlights of clothes shopping but also includes an ad about not smoking This advertisement appears in a magazine for this age group because smoking under the age of eighteen is illegal and smoking over the age of twenty-five is too late to fix the damage done to the body caused by smoking Rather than placing the advertisement in a magazine about problems in society it is in a magazine about shopping Therefore the contrast of the problem of smoking and the idea of shopping gives the advertisement a distinguished position among the articles of the outer appeal Most pages of Lucky are filled with bright smiles and vivacious colors however this ad is dominated by the face of an older adult woman All eyes first focus on this image of an aging woman with gray hairs and wrinkles expressing extreme tension on her face to hold in tears The advertiser chooses a black and white photograph so that it is different from the rest of the colorful pages Monochrome images are more stark and tend to focus on the image and not the extra distractions of colors
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA