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BackgroundMarks and Spencer Group MS or the company is one of the leading multinational retailers of clothing foods andhome ware introduced in 1884 by Thomas spencer and Michel mark in Leeds now having more than 700 shops in united kingdom with the additional 400 shops in other countries The company has expanded its food product offering significantly in the recent years by introducing new product launches focusing and expanding healthy products promotions and competitive prices are helping the company attract more customers in a highly competitive marketMS has expanded its food product offerings significantly in the recent years In 2009 the company consistently highlighted that it an better value for money brand than its rivals example Waitrose Morrisons Primark etc with the product ranging around 1200 items the company provide wide range of discount from 10 to 50 on selected product order to provide its customers better value As a result of this MS saw improved perceptions of value by its customersExternal analysisThe company in FY2011 launched around 1800 new products in food and positioned itself as theUKs leading high quality food retailer The key product launches of the company include Taste Italia and Made without Wheat range of gluten-free bread and cakes With the success of Made without Wheat product range the company launched gluten-free sandwiches sausages stuffing and crisp bakesOne weaknessMSis facing is the act of product recallsSome other problems faced by MS in last recent years where the autocratic leadership style of sir Stuart Rose the chief executive of MS the guardian by Zoe wood 2008 the relationship between the management and their immoral organizational structure which leaded to the confusion between the management and its supply chain With the help of Swot Analysis in detail the external environment of the MS will be seenSWOT analysis of MS SWOT analysis is the tool to recognize the external opportunities and threat and internal strength
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