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SWOT ANALYSIS Strength There is much strength that Reliance Infocomm can count on and boast off - The state-of-art technology Reliance Infocomm is offering-CDMA technology - The strong subscriber base over 10million subscribers in their kitty - Mobile with in the reach of common man Affordable schemes - Comprehensive Network-The strong back bone high capacity networkterabit capacity supported by fiber optic cables laid all over the country60000km - Offering Value Added services to its customers almost free of cost or with nominal charges - Reliance Infocomm was the first service provider to introduce finance option on handsets - Value Added Services First Call Center of 2000 seats in Mumbai - Aggressive roll out to capture dominant market share and create an entry barrier CDMA 1x Technology Weakness 61656Marketing strategy 61656Restricted mobility through its WLL services 61656Hidden Cost- Not able to retain the roped in customers 61656It only catered to the needs of post paid customers 61656Fewer varieties of handsets available offering CDMA technology 61656Lacks Transparency at end user level 61656Lacks to spread Technological Awareness Opportunity 61656Reliance Infocomm has timely and effectively used the technology where the Indian Telecom Market was lacking behind-Broad Band technology CDMA at affordable prices thus capturing the market significantly 61656Using the CDMA technology it has revolutionized the data transfer rates and low cost tariffs 61656In the area of E-Commerce Video on Demand VoIPVoice over IP Speech Recognition Interactive Television Intelligent Homes Virtual Reality 61656Providing instant connection to the customers making a happy and satisfied customer base 61656Reliance Signs Amalgamation Agreement To Acquire Flag Telecom Group Limited-- Plans to acquire submarine network cables from FLAG Telecom220 million dollars which will drastically reduce the ISD rates 61656Reliance Infocomm and Microsoft TV to work together on Next-Generation - Indias Largest Private Sector Enterprise to Prototype and Trial Next- Generation TV Services On a New End-to-End IPTV Solution from Microsoft TV
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