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Word Count: 367
While reading this case study one problem can obviously been observed- paradox of change Shouldice is operating at its best operating levelas we can see from the case a specialized work force but it is failing to meet all the demand for its chosen market niche Adding additional capacity to meet market need may upset the existing work force and lower quality of operations Failing to meet market requirements may cause competition that would lead hospital to loss market share I make a SWOT analysis for better understanding of the case -Strengths 1Unique surgical techniques 2Up-to-date equipment 3Educated and experienced stuff 4Excellent service and nursery 5Huge demand for operations -Weaknesses 1 Limited number of beds 2Their techniques arent patented 3Insignificant shortcomings lack of TV phones etc -Opportunities 1Related diversification of surgery operation services 2Open days can be Saturday or even Sunday 3Introducing of new location inside Canada and in another countries 4Increasing of a number of patients -Threats 1 Competitors -Alternative strategies 1To stay at a present level and continue to do as they are currently doing 2To add additional day by operating on Sundays 3To increase number of beds 4To meet unmet market demand with external capacity -Evaluation of alternatives 1Their reputation and existing system set them as market leader so they can do nothing to improve this fact 2Adding Saturday as operating day is also reasonable because they easily can increase number of patients but this can slightly decrease the quality of service-so they need to hire additional stuff 3Increasing number of beds is not a good idea because in this case they also will need to add more doctors and surgery rooms 4They can look on another facilities there their doctors can implement theirs skills -Recommendations I recommend them a combination of staying at present level with existing stuff and hospital and to meet unmet market demand with external sources of capacity to stop competitors from entering the market
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