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Sun Microsystems SWOT Analysis AOLs Strengths Management has a commitment to make the company grow Strong technical reputation and credibility at top Computer Science Universities Modular System that can be built up according to the needs of the customer Located in Silicon Valley-easy access to engineers and resources Innovative DIY culture Highly focused and have a well developed concept and clear target It is the King of all Internet service providers not other organization even comes close to the number of members that are currently served by AOL Mergers acquisitions and strategic alliances will help AOL to grow Very strong core competency as an Internet service provider many years of experience Diversified in both the hardware and software businesses Personal finance management The purchase of Netscape Communications so AOL could enter into a multi-layered strategic partnership to develop new Internet access devices Up to date news source Comprehensive source of healthcare information Travelocitycom provides users with information on popular travel destinations around the globe AOL users enjoy exclusive access to CBS Sports line which contains up-to-the-minute scores with highlights and reports Popular Entertainment section features special online areas hosted by Oprah Winfrey and Rosie ODonnell AOLs Instant Messenger is user friendly and keeps you in touch with your contacts AOLS Weaknesses Online system still subject to busy signals during peak hours of usage AOL may experience difficulty in luring users away from their local ISPS in favor of and AOL account Large number of subscribers may be a hindrance with regard to negative publicity Customer service is usually weaker when a number of customers increase significantly Sales force is not loyal Lack of experience as a company in marketing to large corporations Very few commercial applications have been written
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