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Table of Content Executive summary2 I Introduction3 II Situational analysis4 II1 The situational environments 4 1 Demand and demand trends4 2 Social and cultural factors4 3 Demographics4 4 Economic and business conditions4 5 Technology4 6 Politics5 II2 The neutral environment5 1 Financial environment5 2 Government environment5 3 Media environment5 4 Special interest environment5 II3 The competitors SWOT analysis 5-6 II4 The company environment6-7 III The target market8 IV SWOT Analysis9 V Marketing objectives and goals10 VI Marketing strategy11-12 VII Marketing tactics13-14 VIII Implementation and control15 IX Summary16 X Appendix17 Executive Summary This marketing-strategy plan will describe TET-A-TET caf in terms of its current position in the market Internal and external analysis would be conducted and written in this paper Aim of this plan is to reveal problems weakness and provide ways through which they can be overcame This also tactics needed for achieving stated objectives would be presented in the paper For instance improving quality of products offer more drinks and so on Primary investments in this project will be approximately 8000 USD In addition to that Top Manager is going to increase sales If for example now sales are 589560 KZT per month Financial Manager expects them to be 680000 KZT Presently monthly profits are 148390 KZT that could increase by 20 in two years if management of TET-A-TET would implement all suggestions made in this paper IIntroduction Caf TET-A-TET was opened in summer 1995 It is situated in the center of Lenin Park Caf operates in servicing industry by providing food and drinks to its customers It is seasonal one and works only in late spring summer and in early autumn The exterior of TET-A-TET is made from wood the roof is covered by straw Thus TET-A-TET attracts many people who pass through this caf For this time it operates in full capacity Caf servicing people who comes to the Park and do not have distinct target market however we propose
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