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Word Count: 1,549
Abstract A potentially profitable use of hypertext is hidden in plain sight But the hard fact remainshypertext or to be more specific hyperfiction is still not considered mainstream The fact that Babylon 5 ostensibly turned a profit on what was virtually a hypertext work begs the questionwhy hasnt the hypertext world turn a profit yet This proposal hopes to answer the question by suggesting a new use for hyperfiction This is an obvious attempt at getting the HT community to re-orient their focus to a business and profit-oriented perspective A SWOT analysis on the current state of the hypertext art world is started This is an exercise that considers factors such as authoring distribution and consumption in order to develop a list of features Strengths Weaknesses Opportunities and Threats After completing the exercise the light is turned on certain segments of the entertainment industry whose use of a hyperfiction-like structure in some very successful genres ie sitcom spin-offs and sequel-prequel-multiple ending movies has proven there is an appetite for hyperfictional material An argument is then made for an emphasis in the packaging and marketing of any new product that adheres to an evolutionary model A use case is then proposed for the purpose of creating a new product which is essentially a subset of a specific hyperfictional work Finally it is demonstrated why certain participants within the entertainment art world are the natural candidates for consumption of this product SWOT analysis of hyperfiction The SWOT analysis is a tool used in industry for dissecting a product concept or strategy The process reveals the superstructure of the object of the SWOT Only then is one able to take a current problem facing the object and link qualities of its superstructure to innovative ideas that may produce a solution The SWOT below examines the current state of hyperfiction from an outsiders perspective It is not meant to be exhaustive
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