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Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels The Four Ps marketing strategy will be recommended and discussed The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion Information will be provided from the use of secondary resources for support of opportunities for the Hilton Hotels During the early 1990s the Hilton Hotels decided to move heavily into gambling This was a result of after two major takeover attempts Hilton Hotels 1998 The decision to change the business operations of the Hilton Hotels was viewed as an aggressive business operation Hilton Hotels 1998 Before the 1990s the Hilton Hotels Corporation owned managed and franchised hotels casino-hotels and inns Additionally the Hilton Hotels sold furnishings equipment and supplies to hotels motels and inns Hilton Hotels 1998 They also operated a computerized reservation system for the hotel industry Hilton Hotels 1998 SWOT Analysis Strengths Brand Recognition - Hilton has a good reputation and their name is well known Hilton is a leader in the hotel industry Diversification of Products - Hilton is more than hotels They also generate revenue from gaming and entertainment By being involved in more than one industry Hilton has a benefit of drawing from one part of its business if another part becomes less lucrative Gaming and entertainment as well as hotels serve differentcustomers needs While this diversity does not automatically ensure success it does help the company to balance out its profits across three areas of the business Conducting business in more than one place - Hilton Hotels has establishments in Las Vegas Lake Tahoe Nevada and across the world in such places as Queensland Australia Istanbul Turkey The company also has gaming establishments in New Orleans Georgia and Windsor Ontario Canada If Hilton had its hotels in only one place such as New Orleans before the
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