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Executive Summary Founded in 1984 as Transmedia Network Inc iDine Network Inc IRN is the leading provider of dining reward programs It administers loyalty and reward programs that offer savings and rewards to members principally when they dine in the companys participating restaurants To a lesser extend the company also markets rewards for lodging and travel though this segment of their business is growing Members of iDine can save up to 20 at participating restaurants and 15 at hotels However there are other ways to earn rewards like airline miles loyalty points or cash back At the moment there are more than 17500 participating restaurants and hotels in the United States in which customers can earn all these rewards iDine also has almost two and a half million people enrolled in their programs with at least one dining transaction In our marketing plan we will include a complete description of the company in which historical operations and recent transactions will be presented We will present financial reports as well We will also present the Mission and the Goals of iDine and how this company achieves sustainable competitive advantage In our situational analysis we will present an industry analysis and a company analysis To make our case we will present a SWOT analysis that will facilitate the strategies to follow in order to fulfill the mission and achieve the goals of the company We will also analyze the competitors as well as the customers of iDine In the market-product focus we will describe the marketing objectives and which segment of the market the firm is going after We will also emphasize what makes iDine different than its competitors We will analyze iDines Marketing program based on the concept of the four Ps Product Price Promotion and Placement strategy that helps iDine keep that competitive edge over its competitors We will present all kinds of financial indicators like annual and quarterly earnings as well as balance sheets
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