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Introduction In this assignment I am going to invent a product examine all the environmental aspects surrounding it and relate them to the micro and macro environments I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company My product I have chosen to invent a product for which there seems to be a market or at least there is no similar existing product It is a conventional swivel clothesline but with an additional feature It will have the ability to keep clothes dry when it starts to rain This is achieved by the water sensors which are integrated into the design They then activate an umbrella like cover that shields the clothes from the rain Marketing Environmental Analysis The marketing environment consists of a Microenvironment and a Macroenvironment The microenvironment deals with internal factors which could affect the companys ability to service its market such as competitors suppliers distributors and consumers The macroenvironment are those factors which are outside the control of the company They include social cultural political economic and technological changes They vary constantly often with no predictability Primarily it is these changes that can cause the most significant threats and opportunities to a business The Micro- Environment Competition The No Worries clothesline is an original product which people will inevitably copy over time making competition something to worry about in the next 5 years Competitors will cause a major threat to business They can compete with prices making it more attractive to the customer to shop at their outlet They can make their version of the product more attractive ie more features From research carried out from previous assignments I have discovered that consumers want quality value for money and will build a strong loyalty
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