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Acuras Entry in the American Market Satisfying the consumer Whether it is little Johnny from down the street putting a little more sugar into his cups of lemonades in hopes of boosting sales or Manager Joe head of the huge corporation in New York City lowering prices of his shampoo line satisfying the consumer has always been and always will be one of the top priorities of the American business market Five decades ago emerging into the automotive scene which was overflowing with big gas-guzzling boat-like cars the Japanese auto makers were looking into how they could assess the customers needs of the American auto market They looked into what Americans wanted and they came to the conclusion that Americans loved high-performance luxurious accessories maneuverability and parkable cars The Japanese automakers sought to make a change This is where Acura came into the market 12 years ago to dominate the Japanese luxury import scene The introduction of good-quality high performance cars has been in the American eye for decades The Americans demand for performance and the domestic automobile manufacturers such as Ford General Motors and AMC no longer being a major American manufacturer gave them what they asked for big large slow high-output gas guzzling cars Many Americans fell in love with them but werent too hot on refilling their gas tank every couple of street blocks The demand for different level trim options with many luxury items were also a want for the Americans from leather interiors to power windows Many Japanese imports tried to come in the American market such as Honda Nissan formerly Datsun and Toyota but never caught Americans hearts like the domestic cars had They lacked size power and were the laughing stock of the town because of their toy-like size Schoell 1998 This is what the Japanese wanted to change in the American market because they wanted a piece of the action Seeing that the Americans did not
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