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Word Count: 580
Materialism Corporate America has appropriated the youthful spirit of rebellion or individuality to market its wares and ironically to homogenize young people in the process 363 Advertisers use many different methods and schemes to publicize young beautiful and famous superstars to market its products America seeks to homogenize todays youth by demonstrating to the public the benefits of using these kinds of products They divulge ads that use sex or togetherness to sell products JC Moore Advertisement experts have studied to learn and understand how humans respond to stimuli Advertisers are then able to use the great variety of marketing tools available in todays world to target the population they are trying to market Most often popular successful celebrities are used to bring appeal to a product This is how corporate America homogenizes the youth of America When looking through a magazine the advertisers seek to grab your attention by using famous people to advertise their products Turn on any television or pick up any magazine It is immediately apparent that corporate America sells by using celebrity youth and beauty For example the Pepsi Company uses Britney Spears as a sex symbol to entice the public to go out and buy a Pepsi product Subconsciously we are attracted to beautiful people and get a positive feeling when we see the product The advertisers hope that the next time a consumer has a choice to buy a soft drink they choose theirs Not realizing that they choose that particular product because of an advertisement they had seen A consumer can opt to choose a product not realizing that they made that choice because of the positive image they associate with that particular product Ideas that are taboo are often used to fascinate and entice the youth of today A recent series of advertisements for Coors beer shows young people enjoying a football game
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