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In this case the advertiser is trying to convince an audience that could range from twenty to maybe 50 year old by making them feel that if they buy their phone they will have a sense of freedom they dont have yet The ad features a very nice and calm background with a man looking after his herd of sheep The man does not seem to be worried at all about his herd The ad also has a message that reads TODAY you have the freedom to change your wireless plan no matter where tomorrow takes you Here the advertiser is trying to get the attention of people who might not feel they have enough freedom The advertiser is giving choice which is what people want to hear and want For example if someone wants to to buy a phone they have many choices to make First they have to chose what kind of phone they want Second they have to choose a company Third they have to choose a calling plan how many minutes are you going to be using All these choices make the customer feel like he is in control and he has the freedom to do what he chooses In the end the companies make the best out of these situations because you chose but they have yoiur money for that feeling of control and freedom you get All companies or most try to give you something free to make you feel like you are taking advantage of them An example would be how phone services will tell you you get 200 anytime minutes and free weekends for forty dollars a month and people might think about it like they could take advantage of that The reality is that on the weekends most people rest and they dont want to be on the phone People use phones on work days when communication is important in order to keep in touch
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