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Advertising and its Appeal on Society Today we live in a society that is being dominated and confounded by commercials and ads A new age which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isnt Howard Luck Gossage in his book Is There Any Hope for Advertising Stated that there are ads and commercials everywhere around us in which there is no escape I like to imagine a better world where there will be less and more stimulating advertising I suppose all of us would like to see this come to pass it would certainly clear away some of the confusion from advertisings murky picture and make it easier to comprehend 7 Ads and commercials have flourished everywhere like a virus once it strikes there is no way we can remove the marks it left behind It creates this blurry confusing picture a murky picture as Gossage stated which most people wont find the genuine truth behind what the product really mean and if its really useful or not Advertising forces consumers into buying products by manipulation which make the customers buy products they think are good for them when in fact it isnt and they do this by appealing in their innermost desires Advertisers are aware of the cultural need of acceptance and peoples insecurities and takes advantage of these desires to persuade people into buying their products There are three significant aspects for advertising 1 A persuading selling message 2 prospects for the products or service and finally 3 at the lowest possible cost Jefkins 5 The first aspect deals with how to persuade people in believing that the product that is being advertised is absolutely salutary The second however identifies which target group the commercial or the ad will be advertised to Finally the last phase deals with the economical issues like how low the products price has
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