scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,099
ABSOLUT PAPER Advertising is a very old industry but it turned into its modern form in the beginning of the 20th century With the development of corporations and firms that were able to afford more expensive advertising campaigns advertising industry has became a mass media that could shape public opinion on any matter Nowadays advertising is playing a very important role in our lives It is responsible for inducting a culture into urbanism for selling New deal and World War II patriotism for inventing TV and opinion research for entertaining us during the 60s and 70s and winking at us during the 80s and 90s Rothenberg 2 We are bombarded with a million messages every day Television magazines billboards radio internet carry tremendous amount of advertising that affect us in one or another way Advertising professionals call 20th century the Advertising century During last sixty years there were produced wonderfully clever and witty advertising campaigns that changed our perception of the advertising as a whole as well as our perception of advertised product One of such advertising campaigns is Absolut Vodka It has been going on now for eighteen years since 1981 However Absolut advertising is celebrated not just for its longevity but also for its ingenuity Readers tear out the ads and hang them on their walls Librarians have to guard their magazines from being de-Absoluted College students actually collect and trade ads Lewis 5 The Absolut advertising has won hundreds of awards including charter membership in American Marketing Associations Marketing Hall of Fame Absolut was inducted into the Hall in 1992 along with just two other brands Coca-Cola and Nike 4 Of the three only Absolut accomplished this feat without the benefit of another much more powerful advertising medium television The Absolut Campaign was created by ChiatTBWA agency Jay Chiat who once had famously quipped I want to see how big I can get before I get bad sold his agency
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA