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Word Count: 1,422
Consumer culture during the early 20th century shaped American views and set in place ideas that drove American society for the first part of the century An industrial revolution that had begun with the manufacture of cotton and woolen textiles had by the beginning of the 20th transformed the production of most everyday goods From convenience foods to clothing appliances to automobiles the enormous output of industrial production led businesses to coordinate methods of distribution and sales and to forge the infrastructure of our consumer culture Finally with corporate America plowing society with a huge supply of consumer products a demand needed to be designed This need for a demand accompanied with a large male bluewhite-collard work force drove society to create women that consumed and spent the paycheck every week This new consumption system was enabled by the creation of national homogeneous consumer markets and the destruction of the traditional local and heterogeneous markets prior to mass production Before this time of massive expansion of the corporate market and the more then 3 fold increase of clerical managerial and engineering jobs The problem with this new age flow of funds was that saving not spending and production not consumption had been central to US culture and the individual identity to this point This meant that a new ideology and social practices had to be put in place that is a culture that supported consumption ie a consumer culture had to be created around this new quantity of mass-produced goods and within the new national markets To make this work consumers had to be mass-produced just as did the goods that they ultimately consumed Now before the enormous consumer culture explosion the American philosophy was to save money and pass on your life to your children However advertisers had figured out the that inducing reader empathy to show them an experience through a sales point and the consumers wanted to ability to relate to the
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