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Advertising is a message designed to promote or sell a product a service or an idea As rapid globalization continues to produce highly diversified social values and a wide variety of media the role and function of advertising must be highly mined In this era of change in consumer awareness and consumption patterns advertisers must develop efficient communication activities Advertising reaches people through varied types of mass communication through radio reading and the biggest area is through television In the average home in Britain the television set is on for over five hours a day proving how powerful television is Television reaches all niche audiences This is why companies and corporations use it to their advantage promoting a certain product Advertising is a multibillion-pound industry and in many businesses sales volume depends on the amount of advertising done Manufacturers try to persuade people to buy their products Business firms use advertising to promote an image for their company Businesses use advertising to gain new customers and increase sales This is why television can be the most efficient advertising medium as we the audience is influenced through slogans and catch phrases that are part of the language It has given us jingles that are as familiar as nursery rhymes and some lasting images that we will always associate with that particular product These effects have to be influential as it is demanding to tell a compelling story in a short space of time Different adverts are shown at different times and at the peak viewing times when TV audiences are highest However minority audiences are also targeted those with certain interests who could be influenced by certain goods Through analyzing advertisements on television I have noticed how they are shown several times in a short space of time and how a certain slogan or tune is repeated constantly in one advertisement I have found myself humming the certain tune and thinking of the product
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