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IntroductionNegotiation takes place in variety contexts The world is an enormous negotiating place where everything can be negotiated in different ways and different situations Negotiation occurs in every aspect of our lives for instance it is used in business for buying and selling of products it is used between family members to settle conflict and is also used in different culture for social interactions I will discuss more on negotiations between two parties Amazon and Hachette These two companies have been struggling with contract negotiation due to difference in negotiations style communication and in cultural dimension This paper will focus on the reasons for negotiations competitors advantage and the effect of the negotiations Amazon is one of the first international e-commerce companies to sell goods over the internet with headquarter in Seattle Washington United States It is the world largest online retailer and one of the largest book sellers in United States The company was founded in 1994 by Jeff Bezos and was formerly launched in 1995 Amazon is competing with different larger competitors like wal-mart Barnes and Nobles and Books a Million These competitors work so hard to beat Amazon in every aspect but there are slowly gaining advantage because of the dispute between Amazon its publisher Hachette Hachette is a publishing company owned and operated by Hachette Livre Hachette is one of the largest publisher in the world Amazon and Hachette have been negotiating about how Hachette books are been sold by Amazon If the dispute between these two companies continues it will affect their authors and it can also affect the publishing industry and possibly the booksellers in United States Reasons for Amazon and Hachette NegotiationTherefore the reason behind this dispute is that Amazon wants Hachette to sign a contract in which there can be able to sell and discount Hachette books but Hachette turned down the offer some negotiations are almost exclusive reserved for human negotiator Peace negotiation is an example
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