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The Internet has emerged as the most rapidity adopted communication medium in history The Internet by design is de-centralized inexpensive uncensored and accessible from anywhere in the globe Bill Gates contends that the Internet is first step along the Information Superhighway which will ultimately create a global village that will allow for a more symmetrically distribution of information The United States which invented most of the underlying technologies for the Internet leads the rest of the world in embracing the Internet as measuring by users the number of English based web-sites and Internet Service Providers ISP but also producing the hardware and software that drives the Internet Unlike previous technological revolutions in which the novel idea or technology is inherently neutral the some of the core technologies behind the Internet are culturally biased This fact combined with the United States commanding dominance in nearly all aspects of the Internet and the apparent lack of controllability of the content of Internet has fueled international fears of a new era of American cultural imperialism According to Barber this Western tidal wave of cultural biased information and products will create a bi-polar world Jihad vs McWorld However Barber concludes that unless Jihads supporters eg religious organization embraces the Internets and the new markets it creates the Jihads long-term survivability is low Barber 156 Schiller Barber and Hamelink maintain an antiquated view of cultural imperialism They contend that in our current information society information technology has remained in the hands the economic elite They hold view the core mainly composed of MNCs as the entity that controls uni-directional information and technology flows to the periphery nations ie Third World states Schiller defines cultural imperialism in as the spread of a culture of capitalism in which a economically denominate culture will create structurally imposed needsTomlinson 104 Tomlinson proposed that these needs are not necessarily all the expression
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