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Marketing can be defined in many ways it all depends on the product that one is trying to sell There are many ways to advertise a product one can promote a product visually on a newspaper magazines television commercial or on the internet it can also be advertise orally by word of mouth I will define marketing as the way to advertise and promote the product that one is trying to sell By trying to market a product it would lead to success but it has to be done correctly Like I stated in the beginning that marketing has various definitions in Wikipedia it states that Marketing is the process of planning and executing the pricing promotion and distribution of goods ideas and services to create exchanges that satisfy individual and organizational entities Wikipedia 2005 And in American Marketing Association it states that Marketing is an organizational function and a set of processes for creating communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders American Marketing Association 2004 I worked for Johns Hopkins in the international department my formal job Johns Hopkins provides services for domestic and international patients They are a company that produces health care to people it is known for it services world wide and it is growing all over the country with the help of the international department They have been the best hospital 16 times in role in the world They have provided and have facilities in these areas the United States Baltimore Maryland India Europe the Middle East as well as in other countries Marketing is an essential part of our business Without it we would most likely go out of business Being that we are a major hospital in the United States and also international We have a diverse group of patients we have to attend to and also a diverse group of employees
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