scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,611
1 Analysis of the Marketing Situation 11 ECONOMIC TRENDS Population The UK population rose by 03 from 2001 to 2002 and is predicted to rise by 10 to 65 million over the next 25 years the majority of that increase due to immigration These National Statistics projections are significantly higher than previous estimates and will obviously impact on the food industry Table 165306UK Resident Population by Sex 000 Mid-Years 1998-2002 Source Annual Abstract 2002 and Government Actuarys Department National Statistics website Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queens Printer for Scotland Household Disposable Income Household disposable income was up by 39 from 1999 to 2000 and according to National Statistics reached 40bn in 2001 Source Annual Abstract of Statistics National Statistics website Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queens Printer for Scotland 12 Ice Cream Market Analysis The ice cream market has been experiencing sales growth roughly in line with that of the food market as a whole in recent years Since 1999 the ice cream market has continued growing The background of increased spending on food products in general has created favorable conditions to push average spending levels in this market Suppliers and retailers have responded by developing more premium products which has been positively received by consumers Source Key Note Source As above Above two tables show that nearly half of take home Ice cream sale in total and more than half take home Ice cream are multipacks style The take-home market allows consumers time for a more considered choice and while brands continue to play an important role an increasing proportion of sales are now being taken up by own-label products Supermarkets have improved quality to such a degree that retailer own brand is no longer regarded as second best in the eyes of consumers
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA