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Word Count: 609
The Image I selected was a black and white photo of the Rat Pack in Las Vegas It contains four men Sammy Davis Jr Dean Martin Peter Lawford and Frank Sinatra The picture is a snapshot of the four men sitting down all dressed in suits Sammy Davis Jr is in the center with Dean Martin to his right Sinatra and Lawford are on the flanks All the men are not smiling however Sinatra appears to have a smirk on his face The photo is a sign which is made up of two parts The first part is the signifier which is the actual image itself In this case it is a just four men sitting down The second part of the sign is the meaning which is called the signified The thing that is signified in this photo is the idea of the wild and crazy times that were occurring at the time of this photo The photo to me is an icon An icon is something that has more to it than just the visual What the photo means to me is a lifestyle A lifestyle that is hedonistic in nature a time when a person gambled smoked too many cigarettes drank too much stayed out late and didnt have any regrets the next morning This photo icon is in my bedroom on my ceiling It is the first thing I see when I wake up and the last thing I see when I wake up By the placing of the picture icon I have changed the semiotics of said photo icon They photo was taken on to capture the Rat Pack all together in Las Vegas However to me the photo has several different meanings The act doing this called a negotiated reading A negotiated reading is the process of taking a sign and giving it a meaning that is only unique to the viewer The reason why
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