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Word Count: 1,048
Part1 After conducting a research among a group of 50 working people the authors of the project have segmented the market and identified the potential customers as follows Knowing that the income per year of the respondents is not less than 1500 and in some cases even higher our service will be directed mainly to them Prices will be set taking into account the factor that most of the people who are willing to try our service are able to spend not less that 7 each time they come Nevertheless to make our service available to other groups such as students and people who have lower income we will try to introduce relatively cheap dishes affordable for many though not for everyone for we will have to cover our expenses Part2 Another important issue to be pointed out is that our main service will be directed to those who like either travelling or going to the excursions and our subservience will be providing our customers with meal while going somewhere The type of the food we will provide is going to depend on the rout the bus goes for we are planning to introduce different ones However while we are on the introductory stage we will have only two busses that will go around the city of Almaty and they will be served mainly with the fast food In the future as we introduce new routs we expect our customers to eat something more serious it is interesting to notice that there is a great percentage of those who like looking at the window - 33 of all the respondents Considering the fact above we suppose that people most likely will be satisfied with the service we are going to provide them with They will be able to eat and to look at the window seeing more interesting things than in the usual restaurant for ours is moving What is not of the less importance
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