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Do They Make You Mad Glad or are they just plain bad analyzing a print ad In my essay I will examine how the need to achieve and dominate and a yellow pack of gum is used by Wrigleys in ads all over to get the attention of craving sweetness desperate and willing humans to purchase this gum to over come any challenge or obstacle they may face Have you ever been in a tight spot and said to yourself that you gotta have sweet In this ad by Wrigleys Juicy Fruit in the time of danger you just gotta have sweet In this ad a man on a safari in the jungle had dropped his hat in the quicksand and did not read the sign and when trying to retrieve it he fell in As the quick sand pulls him down he comes across a vine and a pack of gum as his mouth waters for the taste of the sweet gum he reaches out for the gum and from seeing the current ads he knows that if you gotta have sweet then gotta have juicy fruit On the left hand side lays a vine which will lead him to safety but instead his taste buds is saying Gotta Have Sweet This shows the need to dominate because the ads slogan is dominating the readers minds to purchase this item because it cures the gotta have sweet craving In the Common Culture by Michael Petracca and Madeleine Sorapure according to Jib Fowles Advertising Fifteen Basic Appeals the need to dominate is the fundamental need is the craving to be powerful Fowles Advertising Fifteen Basic Appeals says the need to achieve is the drive that energizes people causing them to strive in their lives and careers The need to achieve is shown in this ad because the gum is going to energize the man to get out of the quick sand because
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