scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,826
Introduction In this report we decided to explore the possibility of introducing Simple liquid soap from United Kingdom fifth largest exporter to Thailand Although the general soap market in Thailand is declining but the liquid soap market is growing continuously For example the leader of soap market PG had a 15 percent decline in its bar soap due to the consumers switching to liquid soap It is a new style of soap and Thai people seem to appreciate it Also the weather in Thailand is hot so Thai people pay careful attention in selecting skincare products especially liquid soap In addition Thai people always feel excited in new kind of product and they always try to use it Therefore the liquid soap market seems to have a good fortune in Thailand due to the good number of Thai population GDP growth inflation rate and growth rate of soap in Thai market The scopes of this report are potential of liquid soap in Thais market Product strengths and weakness positioning issues timing and entry method and mix tactics Company Background Accantia Health and Beauty Ltd is a dynamic can do company which produces skincare and healthcare products All head offices functions are based at Alum Rock Birmingham Accantia has subsidiaries in South Africa Australia and New Zealand The company formed as a result of a leveraged buys out of the consumer business from Smith and Nephew Plc There are many skin care and skin care product under the Accantia Company which is Lil-lets Simple Simple Skin Define Cidal Wrights and retail brands The highly successful brand of the Accantia Company is Simple Cidal and Wrights Our report will emphasize on Simple liquid soap which is a good quality product at a reasonable price There are many product lines under Simple brand which are skin care oil control sun care toiletries and soap skin defense Country of choice The country which the company can
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA