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Click The TV turns on and the viewer is bombarded with advertisements selling anything and everything from cars to toothpaste While many people find these commercials very annoying there are some teams of artists that are dancing around toasting each other for a job well done on a beautiful new accomplishment These champagne-drinking funky-monkey dancing artists are none other than graphic designers doing what they do best - graphic design What is graphic design Graphic design is a complex combination of words and pictures numbers and charts photographs and illustrations that all add up to something distinctive or useful or playful or surprising or subversive or somehow memorable states Jessica Helfand a writer for the American Institute for Graphic Arts Helfand 1 Graphic design is an integral part of todays society due to its already strong appearance in modern culture the increasing demand for graphic designers talent in the commercial industry and the vast range of opportunities it poses for newcomers to the craft Graphic Design is an influential element in todays commercial industry due to its already strong appearance in modern culture One reason for this strong appearance in modern culture is that graphic design has many different styles and mediums that can be used but are still considered graphic design Traditionally a graphic designer was the person who designed the overall look and feel for your publications stationary and advertising said WR Miller of the traditional style of graphic design Miller 21 But even today the traditional style is still used while incorporating newer technology The Graphic Design Portal an online graphic design magazine commented on the classical style of graphic design by saying graphic art is a broad term that includes printing papermaking binding and photography Graphic Design Portal 1 As time moves on and new technology is discovered graphic arts the ever-evolving art form must change to the demands of the time as well The new breed of
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