scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,651
1 Executive Summary This marketing plan provides a written analysis of the trends consumer demands and markets in the snack industry and the implementation strategy Procter Gamble PA plans to put into action when launching a new product extending on the current Pringles line The key success factors of this marketing plan are Growing market for low-calorie healthier products and exotic tastes -The market for healthier snack products and especially low-calorie products has great potential -The market for potato chips is not new yet has a strong customer demand for multi-choices and is therefore open for expansion of new products -Younger generation has built a strong snack-culture Unique new product -Introduction of a new exotic tasteimage -Unique production process calorie-free cooking oil - Olestra -Strong brand identity -Product Line Unique tastes good competitive price and convenient Management -Management experienced broad base of interests and knowledge -Extensive experience and success within snack product marketing In conclusion the promotion and launch of the product line extension will help meet the needs of customers provide an additional choice in the Pringles portfolio and become a profitable venture for PG 2 History and Product Line Established in 1837 The Procter Gamble Company began as a small family operated soap and candle company in Cincinnati Ohio USA Today PG markets more than 250 products to more than five billion consumers in 130 countries 2000 AG Lafley becomes President and Chief Executive Procter Gamble and Institutional Venture Partners launch reflectcom the first interactive personalized beauty company The US FDA approved 5 mg Actonel risedronate sodium tablets for the treatment and prevention of postmenopausal osteoporosis PMO and glucocorticoid-induced osteoporosis GIO Procter Gamble the inventor of Actonel and Aventis Pharmaceuticals will market the drug collaboratively 2001 New breakthrough product introductions include Crest Whitestrips Pampers Bibsters Charmin Freshmates Eukanuba Dental
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA