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Word Count: 506
IZOD Clothing or Concept Every day billions are spent on advertising with the intention of selling some product of one kind or another Every day even more people come in contact with these ads and are affected by them As the number of ads continues to rise the percentage of those that are misleading and manipulative also increases As a result we have become more skeptical about what we see and hear and we have begun to acquire distaste for the marketing world The IZOD Extreme Leisure clothing ad is a perfect example of why this distaste for todays marketing industry is ascending at such a dramatic rate The image that IZOD portrays is one of popularity fun sex appeal and excitement Extreme Leisure and is presented in such a way as to mislead the reader into believing that he will attain this image by wearing IZOD clothing This misrepresentation occurs in many ways within the ad The ads picture shows a group of male and female friends all sitting around socializing drinking beer laughing and smiling all with a whole-hearted carefree attitude all while wearing IZOD clothing In fact they arent just socializing but are also playing strip poker This is where the sex appeal comes in Hey wear IZOD clothing and youll be in this situation toohalf naked women beer and more fun than you can handle Yeah right Reality check Although consciously we know this to be untrue this concept is what the ad inscribes into the readers brain and is what the reader walks away with - a pretty sleazy deceit IZODs ad also promotes not only immoral acts but a theme that is damaging to society Firstly it promotes immoral acts by making a connection between fun and happiness to nudity and sex appeal By showing only partly dressed men and women in a festive environment the ad sends the message that this is the cool thing to do
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