scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,810
Implementation strategy - 1992 Executive Summary Apple Computers implementation strategy in 1992 was to gain market share through the expansion of the Mac business expand into corporate enterprise computing and diversify into related technologies that leveraged Apples strengths in software According to the Executive Management Team EMT of John Sculley Michael Spindler and Joe Graziano et al gaining market share could be done by lowering prices and costs to attract a larger number of users By making Apple more open-both technically and organizationally - they could satisfy corporate enterprise growth Furthermore by moving beyond computers into consumer electronics the Apple brand could be leveraged for growth This strategy was to be implemented through the interconnection of existing structures systems and people management practices Structure Analysis Bringing a new organizational culture into Apple or any young creative company is very difficult and the evolving structure within Apple in 1992 failed to support the firms strategy Perhaps the biggest obstruction to the EMTs strategy was the loose and unstructured way people and units were structured at Apple The employees at Apple were proud of the fact they did things differently than most companies They were corporate in name rather than in culture Work was done in groups and committees and decisions were made by consensus Naturally the directives handed down by the EMT in the early 90s were approached with suspicion and uneasiness This is reflected in the increase of dissonant criticism found on the Applelink message boards Furthermore internal reviews of the quality of work life showed significant spikes in the level of employee dissatisfaction People were beginning to feel like their company was losing its competitive advantage its easy style of doing business and that many of its qualified employees were being passed up for promotions The people and groups within the company were not well organized Reorganization was the norm There was too much emphasis on management hierarchy culture and politics which wasted
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA