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Frames are both windows on the world and lenses that bring the world into focus Frames filter out some things while allowing others to pass through easily Frames help us order experience and decide what to do Every manager consultant or policymaker relies on a personal frame or image to gather information make judgments and determine how best to get things done Bolman and Deals four frames to analysis Structure The structural frame emphasizes goals specialized roles and formal relationships Structures--commonly depicted by organization charts--are designed to fit an organizations environment and technology Organizations allocate responsibilities to participants division of labor and create rules policies procedures and hierarchies to coordinate diverse activities Recent years have witnessed remarkable inventiveness in designing structures to emphasize flexibility participation and quality Dramatic changes in technology and the business environment have rendered old structures obsolete at an unprecedented rate spawning a resurgence of interest in organizational design Pressures of globalization competition technology customer expectations and workforce dynamics are causing organizations worldwide to rethink and redesign structural patterns Strategy change During Groves tenures the companies just focus on the core PC business Otellini reorganized into product areas Instead of remaining focused on PCs hes pushing Intel to play a key technological role in a half-dozen fields including consumer electronics wireless communications and health care And rather than just microprocessors he wants Intel to create all kinds of chips as well as software and then meld them together into what he calls platforms Intels goal to provide total packages of chips and software to makers of laptops PCs cell phones and medical gear Technology change Viiv rhymes with alive is the name of a new chip for home PCs designed to replace your TiVo stereo and potentially cable or satellite set-top box It will be able to download first-run movies music and games and shift them around the home Intel also will launch a set of notebook PC chips under
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