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Word Count: 558
Border Crossing By Monique Cuvelier In this article the author Monique Cuvelier focuses on International business from an internet stand point The article gives specific mentions of companies that expanded their profits and businesses through the use of the internet in other target markets outside the United States Cuvelier gives the point of view of the people who actually witnessed how selling their products in other countries helped their businesses Whats more is that Cuvelier proceeds to divide the article into two subsections that help the reader to understand how this works The two subsections are Exchange Issues Key to Success and Dealing with Difficulties The first thing that stood out about this particular article to me was the title I figured that with a title such as Border Crossing that international marketing had to take place But international marketing is not the only concept mentioned in the article The article also involves some of the universal principles of marketing such as buying importing selling exporting and transportation Indication of international businesses growth was also remaining through out the article In my opinion with out the key elements of international business growth such as increases in transportation communication technology some liberalization of government policies and more supportive international institutions then so many of these companies expansion would not be possible The companies that choose to facilitate and expedite these types of business endeavors have to be very wary of issues that involve foreign exchange This single reason alone should be enough to persuade companies that sell there products international to use the Marketing Intelligence GRASP Small fluctuations in foreign currency exchange can lead to big fluctuations on a companys bottom line Therefore without doing the proper research on a countrys environment can prove to be disastrous even if the buying and selling are at an all time high Whenever a company is in the face of dealing with difficulties in a
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