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Business is on a global scale in todays market place The growth and expansion of business beyond the borders of ones own country is a natural evolution that has been dramatic in recent years Companies continue to expand to increase sales gain a competitive advantage and to create economies of scale Developing countries such as India are in desperate need for an economical personal computer that could be owned by the majority of its population The 100 computer is the solution but there are challenges to doing business with India Cultural differences Economic conditions Political and legal forces are all important considerations when operating in India The CEO of Microsoft Steve Ballmer stated Offer consumers in emerging countries a low-cost PC Ballmer said There has to bea 100 computer to go down-market in some of these countries We have to engineer PCs to be lighter and cheaper he said PCs are not selling to the lower end of the population in China and India1 Therefore bringing the 100 PC to India involves understanding Indias cultural differences Although the world has become a global village cultural differences prevail and their influence on business has to be taken into account We have to be able to understand different customs values and attitudes and try to overcome cultural barriers Understanding cultural differences is one of the most significant aspects of being successful in any international business A lack of knowledge with the business practices social customs and etiquette of India can weaken our companys position in the market prevent us from accomplishing our objectives and ultimately lead to failure One of the most interesting features about India that observers would appreciate is the size and diversity of this country India is the seventh largest country in the world in terms of size Located in South Asia it has a vast coastline which stretches across the Arabian Sea and Bay of Bengal in the Indian Ocean India has
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