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Word Count: 1,426
Carrefour Cheap and Good People in Tianjin often say exaggeratively that among the shopping bag carried by pedestrians eight or nine out of ten are printed with the labels of Carrefour In the view of local people Carrefour is a synonym for cheapness and convenience The word Carrefour means crossroad in French The first Carrefour supermarket is located at a crossroad This is the origin of the name of this supermarket chain The business concept of Carrefour is as simple as the origin of its name--selling a larger quantity of goods at smaller profits This seems to be the common feature of all the supermarkets The low price of commodities first comes from the simple and direct channels of laying in new stocks The purchasing department of Carrefour is exclusively responsible for replenishing the stocks And all the new stocks come from the manufacturers directly The cost can be largely reduced as there are no intermediate links The Nankai branch of Carrefour in Tianjin was founded in 1997 Zhou De French supervisor of this supermarket says that the low price should be attribute to the friendly relationship between Carrefour and manufacturers Carrefour negotiates with manufacturers and purchases commodities of good quality at low prices And manufacturers take Carrefour as a medium to promote their products and enlarge the sales volume For instance Carrefour has established a cooperative relationship with Coca-Cola in France and Spain Carrefour has a special negotiation team The negotiators bargain with manufacturers and request them to offer special commodities of high quality and low price regularly Those commodities are placed at both ends of the shelves and sell well According to Zhou De customers should surely enjoy the biggest benefits possible Cheap and good commodities will attract them to come more often thus ensuring a prosperous business For example one pencil can be sold at a profit of 5 cents If the profit is reduced to
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