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Centocor Inc A Johnson Johnson Company- Centocor utilizes cutting-edge knowledge in biotechnology to discover and develop innovative large and small molecule medicines Centocor has a leadership position in monoclonal antibody technology The company creates acquires and markets unique biopharmaceutical therapies to aid patients in need Centocors innovative products focus on the management of three major disease areas cardiovascular immunologic disorders and cancer AGIL Analysis - Centocor Integration More emphasis on Direct Sales and Marketing Low Cost Production Targeted Markets and Products Harmonization of processes and systems across all sites and RDManufacturing Take advantage of the Johnson and Johnson umbrella to achieve goals Latent Values Employees Johnson Johnson Credo Relationships with CustomersEnd Users DoctorsNurses - Johnson Johnson Credo ComplianceRegulatory Profile with FDA and International Regulatory Agencies Delivering Value to Customers Goal Attainment 4 Billion in Sales Penetration Gain Market Share Customer Awareness Cost Differentiation Adaptation Maintain capacity to meet anticipated demand for Rheumatoid Arthritis product Remicade Low Cost Strategy Competitive Marketplace Competitor Reactions Capacity for Anticipated Demands 2 Amgen Amgen has been successful in the first round of legal wrangling over a successfully keeping Transkaryotic Therapies TKT and its partner Franco-German drug giant Aventis from marketing a drug similar to the highly profitable Epogen Amgens competition that includes Genentech Chiron Celera Genomics Human Genome Sciences Inc is not intense enough to reduce the amount of profits it takes in The competition is still a factor but not as much Amgen is a niche in the non-medically necessary but physiologically important medications including endometriosis The patients will gladly pay out of pocket for relief Also the fear of osteoporosis is enough for the population to pay high costs for any medication proven likely to forestall its consequences Amgens competitive strategy includes licensing agreements with competitors including Johnson Johnson Immunomedics Inc Phylos Inc Guilford Pharmaceuticals Inc and international firms Amgen is performing well in time to market is a critical factor Additionally
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