scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,389
Introduction Childcare Industry is a type of services sector and it is one of the most promising service sectors because it is one of the fast developing sector in Malaysia Since 1970s the Malaysian Government emphasized the importance of education and childcare and this create more golden opportunity for marketer to choose childcare service as their target market The childcare service has its own target market consisting of all actual and potential consumers of childcare services The high demand of childcare centers in Malaysia will likely to boost the childcare industry as the main source of income in future Macro environment There are two important elements in the marketing environment that is the microenvironment and the macro-environment The macro-enviroment is the larger societal forces that affect the whole micro-environment The macro-enviroment consists of six types of forces demographic economic natural technological political and cultural forces A companys marketing strategy must take into account changes and trends in these environments so that can present opportunities or pose threats A successful firm is one that regularly modifies it marketing mix and strategies to adapt to these changes Demographic Environment Demography is a study of human populations in terms of size density location age sex race occupation and other statisticsKotler et al 2001 p121 Marketers stresses on demographic environment because it involves people and it make up the markets Malaysia is a country rich in resources and projected to have a population nearly 223 million people in year 2002 US Census Bureau 2002p1 The population of Malaysia is relatively young There are a number of important demographic trend that are important to marketers which are 1Age Structure of the Population - According to population projections at the present time the 0-15 age group constitutes approximately 39 of the population 18 are in the birth through 6 age group and the population growth rate during the early 90s was
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA