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TABLE OF CONTENT 1 Executive summary3 2 Background of case 3 Chinese business environment 5 A PEST analysis 5 4 Chinese TV industry 6 5 Participation of Samsung in China 7 6 SWOT analysis 8 7 Issues and Analysis 10 A Issue 1 10 B Issue 212 C Issue 314 8 Recommendations15 9 Conclusion15 11 References16 EXECUTIVE SUMMARY China is todays fastest growing economy in the world China has gone through a transitional phase from an underdeveloped state to current situation of market conqueror Samsung electronics is the Korean giant in the consumer electronics spreading its wings through out the world This case deals with Samsungs problems in obtaining a dominant market
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