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Like most people I thought commercial advertising did not influence me but then I got cable I started to notice that my four year old daughter would shout out I want that Mommy can I have that and Mommy you have to get me that She was pleading for the items portrayed in the commercials This type of response is exactly what companies want because they spend over 200 billion a year to advertise their products In fact if a company wants to advertise during the Super Bowl they will have to pay as much as two million dollars for a thirty-second slot No one is resistant to the effects of advertising Rich people poor people old people and even little kids are rounded up like cattle and are spoon-fed by advertisers wanting us to buy their products The way in which these companies go about it is rather remarkable They literally parade what the viewers want and need in their everyday life In other words if a four year old little girl is watching Saturday morning cartoons I expect she will see commercials selling sugar coated breakfast cereal and the hottest most coolest toys I also propose that the fifty-year-old viewer who watches Dateline may see commercials for medicines and expensive cars Advertisers are very clever when it comes to selecting its victims Little kids enjoy Cocoa Puffs and Barbies just like fifty-year-old men and women have aches and pains and perhaps can afford expensive cars I wanted to be sure this was not just a hunch of mine so I decided to watch television shows and record the types of commercials aired during them My results confirmed my intuition that society is influenced by the types of commercials we watch Children aged four to eleven like to watch cartoons I watched six different cartoons on Saturday mornings and learned that children are subject to watch almost twice as many commercials as
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