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Word Count: 682
David have you seen the new commercial for the Jordan XVII shoes For young adults that like to keep up with the latest fashion Jordan is one of the most talked about around households This is highly influenced by commercialism Commercialism has a major impact on society We are what makes advertising what it is today Our lives revolves around commercialism whether we realize it or not In todays society commercialism tends to use professional athletes and celebrities which are two of the most popular tactics as a way to sell products and catch the eye of viewers Commercialism focuses on advertisements that an intended audience can relate to Most of the commercial ads that professional athletes and celebrities are involved in are intended for mostly younger adults that keep up with the latest fashions music style etc For example Reebok has a commercial with Allen Iverson a professional basketball player and Jadakiss a hip-hop rapper Jadakiss is rapping to advertise Allen Iversons Reebok A5 shoe Reeboks intensions were to catch the attention of younger adults preferably young athletes Allen Iverson is one of the best professional basketball players and Jadakiss is one of the most popular hip-hop rappers Young athletic adults usually take hold on this kind of advertising because of such popular figures The mood of such advertising is very serious and informative The music involves Jadakiss rapping to a hip-hop beat about the Reebok A5 shoe It is very appealing to the audience of younger adults because most are interested in hip-hop music The word choice for the most part is slang which is mostly used in todays society by young adults In this commercial ad Allen Iverson is wearing the product which are the Reebok A5 shoes This makes younger adults feel as if they wear this product they will have the same status as Allen Iverson and be in style The use of professional athletes and celebrities in commercial ads
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