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Introduction Every organisation aims to maintain its market dominant position as well as to maximise its profitability through a series of activities so as to remain competitive within framework of the market mechanism and to advance functions It is necessary for managers to be familiar with the overall performance of the enterprise in an effort to develop an effective strategic plan for companies prosperity and progress Thus it is essential to identify the capabilities of a company in economic terms so as to enable first line management to determine the businesss objectives and targets concerning its operations In an effort to examine an organisation in financial terms so as to provide managers with sufficient information referring to its economic evolution certain financial statements have evolved such as Balance Sheet Trial Balance Profit and Loss Account Ratios and so on A companys published report and accounts will contain a confusing set out of figures Whilst these figures will all be based on historical facts and can be taken as accurate a question arises what do these figures mean An answer to these question will require an analysis of the figures contained within published report and accounts using a series of Financial Ratios In this assessment we will analyse and critically evaluate the most common financial ratios by incorporating examples relevant to BMWGB Limited This assessment will be focusing mainly on the company BMW GB we will also compare the results to those of MG Rover Group Limited These financial ratios have been applied according to most recent figures that appear on the Athens-Fame electronic library Accounting Ratios A ratio analysis transforms accounting numbers into meaningful ratios that highlight strengths and weaknesses of a business This analysis does not require a thorough understanding of accounting or finance to be used There are many different groups of people or stakeholders who are interested in the accounts of a company including 1
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