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Situational analysis Company Profile Fosters Group Limited Group a global brewing company which supplies premium branded beer wine spirits and hospitality products across 150 countries is an Australian public company run by a Board of six Directors on behalf of shareholders It employs more than 14000 people and generates around 5 billion in total annual sales The Group emphasises excellence in manufacturing technological innovation and development of superior brands and its products include Fosters Larger Victoria Bitter Crown Larger Carlton Draught and Cascade Premium Larger as well as Wolf Blass Saltram Beringer Matua and Chateau St Jean The Group comprises four main operating arms Carlton and United Breweries CUB which is the Australian beer and leisure arm of the Group Beringer Blass Wine Estate which is the international wine company of the Group Fosters Brewing International which manages Fosters Larger worldwide The Lensworth Group which concentrates on development of real estate CUB Australias largest brewer is the biggest profit contributor to the Group It employs more than 10000 people and produces around a billion litres of beer a year Its head office is located at 77 Southbank Boulevard Southbank Victoria The Continental Spirits Company CSC a subsidiary of CUB is responsible for the production and distribution of leading local spirits and ready-to-drink pre-mixed spirit drinks RTDs A division established in 1995 of CUB Australian Leisure and Hospitality ALH owns and operates more than 130 hotels and bottle shops throughout Australia however a decision to divest these outlets has recently been taken The CSC markets a wide range of bottled spirits and RTDs throughout Australia Products include The Black Douglas Scotch Whisky Cougar Bourbon Coyote Tequila Karloff Vodka Wilsons Whisky Akropolis Oyzo and Continental Liqueurs CSC is transforming its business into a low-cost producer and has repackaged Black Douglas and Cougar RTDs and launched Capri cocktails through its distributor Carlton Special Beverages The Industry and Market The alcohol beverage market in Australia
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