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Introduction This paper analyzes consumer behavior while purchasing items at McDonalds Some of the criteria covered in the paper includes influences on the customer customer mannerism while ordering what items they purchased and interactions with McDonalds staff My Experience When doing this project I went to the McDonalds closest to my house I went inside and ordered off the dollar menu my order consisted of a 64oz Sprite that is currently on sale for 69 cents and a crispy chicken sandwich I knew going into the restaurant that these were items that McDonalds carried I had seen the advertisement about the drink on TV and on signs the restaurants display exteriorly and have always purchased chicken sandwiches from this restaurant Going into the restaurant I was greeted by the cashier whom asked Welcome to McDonalds how may I help you I replied back by saying hi and proceeded with my order I ordered the crispy chicken sandwich with no tomatoes and the 64oz Sprite It took me about 73 seconds to get my food While eating I sat down and monitored other consumers purchasing food Here is what I saw Consumers purchasing techniques and mannerism I would say 75 of everyone who went inside was accompanied with someone I have a feeling that amount would be much lower if I was observing the drive-thru lane Almost 80 of everyone accompanied asked their companion what they were getting to eat before actually purchasing anything It seemed to me most girls that were accompanied with a male whether it would have been boyfriend or husband purchased a salad I believe that the girls were trying to show their companion that they were eating healthy I estimated only 5 of the people I watched knew exactly what they wanted without looking
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