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1 Introduction This first chapter aims to present our subject in focus Corporate Social Responsibility The background is followed by a problem discussion which in turn will lead us to the purpose of this study The purpose is broken down into three research questions Thereafter the scope of the thesis and central concept are described and finally a disposition is presented 11 Background CSR is like motherhood and apple pie Everybody is for it who wants to make the case for companies becoming more unjust unfair and irresponsible Hutton 20002 Traditionally the main purpose of business has been to achieve profitability by providing consumers with goods and services In 1776 Adam Smith published The Wealth of Nations and observed that people enjoy their daily bread not thanks to the benevolence of their baker but to the bakers selfish pursuit of making profit His economic theory of the invisible hand states that the aggregated behaviour of people serves the public good better than any social planner could ever do Henderson 2002 Today however the question of whether companies should shoulder a greater social responsibility is widely debated and there is a widespread support for the concept of Corporate Social Responsibility CSR in the business world According to the concept of CSR a company should focus on other values than profitability and efficiency and therefore take greater responsibility for the societal and environmental consequences of their activities Hence a companys license to operate and grow is no longer seen exclusively in terms of maximising profits Kaptein Van Tulder 2003 Embedding an organisation in society - in a sustainable manner - has become a condition for continuity and growth Companies establish CSR as part of their mission and core values in response to emerging issues from within the organisation while other companies have taken on CSR initiatives in response to consumer activism government intervention and demands from investors Gillis Spring 2001 Hence there are different pressures
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