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1 Satisfying Paintball Junkies My friend Rey De Vera a new paintball supply retailer and proprietor of 511 Paintball in Montclair didnt have enough capital to make huge investment in buying large amounts of product to stuff his shelves to sell In particular he was looking for a paintball equipment manufacturer who can make paintball products easily available and at the lowest cost He made contracts with Paintball Junkies to be the manufacturers retailer In his contract with Paintball Junkies the condition of selling their brand of products was that he sell a quota or minimum number of their product a week to maintain their business relationship as supplier and retailer This saved him money and also gave him the flexibility of having not to be financially tied down to any one manufacturers product made him as a new retailer focus on the business of selling Paintball Junkies a manufacturer of high quality paintball storage pods that held the paintballs like a cartridge does bullets and also of the 12x12 storage pod holders that professional tournament players around the world used for their ability to hold significantly more pods than their competitors This is an example of trying to affect the marketing mix by effecting the distribution by obtaining shelf space for new products gaining the cooperation of retailers and also effecting seeking distribution outlets in new markets finding distribution partners 2Dissatisfying National Paintball Supply Rey De Vera also looked to National Paintball Supply to be his paintball supply wholesaler National Paintball Supplys Marketing strategy was to target the new and up and coming paintball supply retailers who had little cash to spend on high priced equipment to stuff their shelves This is evidenced by the fact that in most paintball publications like Splat Paintball2Xtreme and Action Sports Games that their advertisements readily show a supply of their products they sell with a number encouraging entrepreneurs to call them Their advertisements are meant to
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