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ABSTRACT This report performs an analysis of DHL Pakistan Pvt Ltd and the market it is part of It further gauges the impact of environmental forces on its development It discusses the competitive environment in the market and focuses on the target marketing strategy of the company The customer satisfaction level has also been assessed and an analysis of companys marketing mix conducted to form a view of its effectiveness in meeting their customer needs I HISTORY OF THE COMPANY INTRODUCTION DHL is the worlds leading express and logistics company offering customers innovative and customised solutions from a single source With global proficiency in solutions express air and ocean freight and overland transport DHL unites worldwide coverage with a profound understanding of local markets DHLs synchronized international network links more than 220 countries and territories worldwide DHL THE BEGINNING In 1969 Adrian Dalsey Larry Hillblom and Robert Lynn D H and L founded DHL as a service shuttling bills of lading between San Francisco and Honolulu The company grew swiftly and in a few years instigated service to the Philippines Japan Hong Kong Singapore and Australia crafting a completely new industry of international door-to-door express service in the Pacific Basin PAKISTAN The location of the office from where DHL activities in Pakistan are controlled is follows DHL PAKISTAN PVT LTD 22 Banglore Town Shahrah-e-Faisal Karachi 75400 MANAGEMENT STRUCTURE IN PAKISTAN The DHL in Pakistan is a private limited company and at present 51 of the companys share are owned by Mr Sadiq Nawaz Khan Awan Chairman - DHL Pakistan Pvt Ltd DHL Pakistan is the only joint venture courier service of DHL International It is the outcome of an agreement between Robert Lynn DHL and Mr Sadiq Nawaz Khan Awan Although the operations of DHL Pakistan are regulated by DHL International but still all the management decisions are carried out by Sadiq Awan and his son Saleem Awan
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