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1 Introduction As a promising trading platform e-business is growing rapidly E-business markets are also at their most advanced stage of development Together with the rapid-development of Internet technology e-business will grow further in the future E-business is technology-mediated exchanges between parties individuals organisation or both as well as the electronically based intra- or interorganisational activities that facilitate such exchanges Rayport F J and Jaworski J B 2001 3 In this paper I choose the on-line imaging service of Kodak and Fuji as the samples and analyse their e-business mode accordingly As two main competitors in imaging industries Kodak and Fuji lead this industry for a long time In todays Internet-driven business environment both Kodak and Fuji involve themselves into e-business and apply this business mode into their new productservice - on line imaging service 2 The Definition of ProductService 21 The Introduction to The Concept of ProductService Customers want to meet certain needs and seek products or service to satisfy them Once the customers need are known the company can then develop the range of products and service to meet them According to Philips Kotlers definition 1991 199 product consists with three aspects core product actual product and augmented product Core product is the core benefit which customers seek Actual product contains the physical parts of a product including brand features quality and packaging etc While augmented product is the additional benefits such as pre- or post-sales service delivery credit terms etc In todays Internet-driven business environment productservice has extended its concept and form more widely The blurring of industry boundaries and technological innovation bring out many opportunities for companies to develop productservice to meet customers need However in e-business environment it takes almost the same product idea we mentioned above and therefore we can define Kodak and Fujis product in their e-business mode accordingly 22 The Definition of Kodaks ProductService Kodak has a range of productsservices available to
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