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Case Study Outline This essay will discuss the case where AH Robins made unethical decisions that caused resulted in serious ramifications for their customers and the company AH Robins purchased the company Dalkon Shield in 1970 Nelson Trevino 2004 p203 The company was manufacturing a devise called an IUD intrauterine device At this time the culture of the country was very hip on birth control devices T Donihi personal communication October 4 2005 AH Robins saw a clear opportunity to capitalize on this new product that was sure to bring more profit Symptoms of Problems This IUD was a new product for AH Robins because it had never carried such a product before AH Robins was a manufacturer of Chap Stick and Robitussin cough syrup Nelson Trevino 2004 p203 There was no history at all of A H robins ever venturing into this type of product It is apparent that AH Robins was only thinking of the marketing and potential sales and not too much on testing the product out first Even if AH Robins were to try to test out the product they had no gynecologists or obstetrician on staff Nelson Trevino 2004 p203 This turned out to be a problem later because the scientists that AH Robins had on staff were of no use in determining if the IUDs were safe How can a company know if a product is going to be faulty unless the product undergoes some type of clinical trial AH Robins got away without the clinical testing because IUDs were considered medical devices and not pharmaceutical drugs at the time Nelson Trevino 2004 p203 Root Problems Since there was no clinical trial testing required AH Robins decided to sell the device and women were having them implanted Here was a product being surgically inserted into healthy women without being properly tested This is a definite root problem as to why AH Robins in 1985 had
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