scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 4,697
Ethical Sales Persuasion Is ethical sales persuasion about proper technique or is it about people Probably a little of both but for the purpose of this assignment we found people relationships and attitudes to be more compelling In Psychology for Successful Selling Robert Degroot probably said it best when he wrote Most sales courses and books on selling deal with techniques not with people This thinking reminds me of my industrys popular definition of a consultant a person who knows 99 ways to make love but does not have a partner 81 Why do salespeople have such a bad reputation Why is there such a huge gap between ethics and sales in our society What criteria should one use to determine what is ethical sales behavior We will develop our ideas on the human aspect of ethical sales persuasion by presenting the elements of the sales profession that influence public opinion analyzing the consequential dilemma resulting from the effort to standardize ethical behavior and we hope to offer some theories as to the causes of unethical sales behavior Next we will also present analyze and hypothesize about some popular misconceptions concerning sales profession effective sales qualities motives for buying guidelines for developing personal ethical standards and reveal the true secret in sales persuasion by illustrating the importance of human attitude experience and beliefs John F Lawhon put it captured our attention in The Selling Bible when he wrote Enthusiasm is the greatest secret in selling 128 How often have you read or heard of a firm or individual that has been caught for some controversy in the form of unethical sales conduct What is the current scope or magnitude of the ethics problem in the sales profession Robert F Kelleher described the severity of the problem in his book Marketing and Sales in the Computer Age When he wrote Within the vast sea of opportunity for any business or person to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA